Mobile shopping means one of two things: either mobile app or mobile site.

The first insights Google collected from their research on Mobile Shoppers behaviour in KSA is that the usage of either mobile app or mobile site depends on where the customer is in their purchase journey.

A customer in the discovery phase is more likely to prefer mobile sites over mobile app when a customer wanting to make a purchase will use a mobile app.

Shopping activities Research Key Finding

shopping activities

49%

of responders say they think that mobile sites

contain more information then mobile apps.

shopping activities64%

of responders have bought clothes, shoes or accessories

with their smartphones.

shopping activities73%

of responders prefer to buy from a mobile app

because it´s easy to browse and quick to load.

shopping activitiesTop reason

why they use their favourite app

is because they get discounts and promotions.

shopping activitiesTop reason

why they download a shopping app

is because their friends and family use it.

shopping activitiesTop reason

why they stop using a shopping app

is because their friends and family stop using it.

Source: IPSOS/ Google Apps and Sites Usage

 

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